Google Analytics 4, What to Know and How to Use

If you have seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a modern and improved data measurement solution. That’s what Google Analytics 4 (GA4) is for.

GA4 is designed to unify both app and web analytics. In other words, GA4 is the new generation of Google Analytics, where you can navigate and better understand the complex, multi-platform journeys that your customers take.

With GA4, customers’ data privacy and security are greatly enhanced since the tool no longer stores IP addresses. This feature is an advantage for businesses in today’s international landscape, where the need for more data protection and controlled sharing is increasing.
Join us to learn more about GA4 and the main differences between GA4 and Universal Analytics.